Hiring the right person for your team isn’t just about ticking boxes on a CV. The real question many employers face today is:
Should you hire for experience or for potential?
The answer?
It depends on your business needs, growth plans, and culture – but with the right strategy, you don’t have to gamble.
Here’s how to weigh the trade-offs and make the best decision for your next hire.
What Does It Mean to Hire for Experience?
Hiring for experience means choosing candidates who’ve already done the job – ideally in your industry, at a similar level, with a proven track record.
✅ The Benefits
- Quicker ramp-up time – They know the ropes.
- Lower training investment – Less time needed for onboarding.
- Predictable performance – You’ve seen them do it before.
⚠️ The Risks
- Less adaptability – They may stick to old ways of working.
- Higher salary expectations – Experience comes at a premium.
- Not always growth-oriented – Some seasoned candidates may not be as hungry or driven in new environments.
What Does It Mean to Hire for Potential?
Hiring for potential focuses on a candidate’s ability to learn, adapt, and grow – even if they don’t have direct experience yet.
✅ The Benefits
- Fresh energy and ideas – Especially valuable in evolving industries.
- Culture contribution – You can shape them to fit your business.
- Loyalty and retention – Candidates given a growth opportunity often stay longer.
⚠️ The Risks
- Longer onboarding – They’ll need support and guidance early on.
- Uncertainty – You’re betting on growth, not proven performance.
- Initial productivity dip – It may take time before they fully deliver ROI.
So… How Do You Decide?
Here are 5 practical questions to guide your hiring decision:
1. What stage is your business in?
- If you’re in rapid growth mode or need to scale quickly, experience might win.
- If you’re building long-term capacity or looking for future leaders, hire for potential.
2. How urgent is the hire?
- Need someone to hit the ground running? Prioritise experience.
- Have time to coach and develop someone? Potential can pay off more.
3. How complex is the role?
- Technical or regulated roles often demand experience.
- Creative, strategic, or people-focused roles can benefit from potential and diverse thinking.
4. Do you have the right support structure?
- Hiring for potential only works if you can provide mentoring, training, and feedback.
- No internal support? It’s risky to hire someone without experience.
5. What’s your company culture like?
- High-performing teams often need fresh thinkers to avoid echo chambers.
- Tight-knit teams with minimal turnover may value reliability over experimentation.
The Hybrid Option: Experience + Growth Mindset
Spoiler: it’s not always either/or.
Some of the best hires bring enough experience to deliver results, and the growth mindset to adapt and evolve with your business.
What to look for:
- Curiosity and learning drive
- Examples of past adaptability
- Ambition to step into more responsibility over time
These are often the real predictors of success – not just job titles on a CV.
Final Thoughts: Make It a Strategic Choice, Not an Emotional One
Whether you’re hiring your next Sales Lead or scaling up your ops team, the key is to hire intentionally, not reactively.
✅ Use structured interviews.
✅ Define must-haves vs nice-to-haves.
✅ Align with your long-term business goals.
And if you’re unsure, TalentVine’s network of expert recruiters can help you define your needs, and find the right fit, faster.
Want help choosing between a seasoned pro or a rising star?
Post your role on TalentVine, set a wide salary range and let recruiters present you with candidates along the high experience & high salary range, compared to the lower salary vs high potential range.
More insights: Check out our thoughts on what the future of recruitment might look like.
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Do you have a recruitment question?
Call or email our friendly customer service team to get an answer to your recruitment questions.
Do you have a recruitment question?
Call or email our friendly customer service team to get an answer to your recruitment questions.