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How to Outsource Your Marketing and Graphic Design

This is a guest article published by TalentVine on behalf of Filta. To learn more about the outsourcing services provided by Filta, click here

Digital Marketing and Graphic Design are some of the most in-demand talent markets at the moment. In fact, many organisations are finding it difficult to hire the talent they need in this field, or paying high recruitment fees to headhunt the right candidates.

What if we told you that there was a better solution? 

Outsourcing talent is one of the best ways to tackle this tight job market, giving you access to a huge pool of qualified candidates at affordable prices. Best of all, partnering with the right outsourcing provider can eliminate much of the headache associated with navigating a foreign talent market. Companies like Filta handle everything from recruitment and legal employment to payroll, HR, and compliance. This allows you to concentrate on managing your team your way. 

"Filta’s expertise in global and regional recruitment and employment ensures that our clients receive accurate and timely advice. This enables them to navigate the complexities of international workforce management with confidence.”
Nerissa Chaux - Filta
Nerissa Chaux
Co-Founder & Chief Growth Officer

The Advantages of Outsourcing Digital Talent

Hiring and maintaining in-house marketing and graphic design teams can be expensive. Paying for local salaries, benefits, and the continuous training required to keep these professionals up-to-date with the latest required skills. 

Remote staffing through a provider like Filta offers a compelling solution to these challenges. By hiring offshore talent through an outsourcing provider, you can avoid costly salaries and focus on your organisation’s core competencies. An outsourced digital specialist or team can perform a broad range of functions tailored to meet diverse your needs, including:

Traditional Marketing

This involves conventional marketing strategies such as print advertising or television. It focuses on reaching a broad audience through tangible media and often includes event marketing and sponsorships. 

Digital Marketing

This encompasses online strategies such as social media marketing, email campaigns, SEO, and pay-per-click advertising. It leverages digital channels to target specific audiences and track engagement and conversion rates online.

Copywriting

This service entails creating persuasive and engaging written content for various platforms, including websites, blogs, social media, and advertising materials. Compared to other outsourcing locations, the Philippines is known for it’s English literacy.

Graphic Design

This involves creating visual content to communicate messages and enhance the aesthetic appeal of marketing materials. It includes designing logos, brochures, websites, social media graphics, and advertisements to ensure consistent and visually appealing branding.

Key Benefits of Outsourced Marketing and Design

Partnering with a reputable outsourcing provider offers a myriad of benefits. Here are some key advantages:

Cost-Effectiveness

Remote staffing for marketing and design talent can help your organisation access much-needed talent at affordable salaries. Even more, doing so also allows you to maintain the same quality of work, particularly if you’re working with a reputable provider. 

Access to a Broader Skill Set

By leveraging the digital talent available in remote staffing, small and medium-sized businesses can afford to hire candidates with enterprise-level skills and experience. Doing so can help level the playing field and bring some unique, global skills to a local market. 

Compliance Simplified

An outsourcing provider like Filta can ensure that your outsourcing is legally compliant, meaning you can hire with confidence. 

Focus on Core Business Functions

By hiring outsourced marketing and design talent, your onshore team is freed from the responsibility, allowing them to concentrate on core business functions. This shift in focus leads to increased efficiency, productivity, and the ability to drive business growth.

Choosing the Right Remote Staffing Partner

Selecting the right outsourcing partner is crucial for maximising the benefits of outsourced support. Here are some essential factors to consider:

Experience and Industry Knowledge

Look for a partner with extensive experience in the marketing and design space, with a track record of providing support to businesses similar to yours. This ensures they understand your unique needs and challenges.

Comprehensive Service Offering

Evaluate the range of services offered by potential providers and ensure they align with your specific requirements.

Clear Communication and Reporting

Effective communication is essential for a successful partnership. Look for a provider that prioritises open communication and provides regular updates.

Reliable Customer Support

Responsive and knowledgeable customer support is vital. Select a provider with a support team that is readily available to address your concerns and provide timely assistance when needed.

Final Thoughts

In conclusion, a strong digital, marketing, and design, team is crucial to business success. By leveraging the benefits of an outsourcing provider, you can navigate the complexities of cheaper offshore salaries and foreign laws, while enhancing your operational efficiency. Position your organisation for sustained growth in a competitive marketplace by exploring your outsourcing options today!

If you’re looking for an outsourcing provider to support you in 150+ countries including the Philippines, Filta offers a compelling range of services. Filta is an Australian-owned company that can act as an employer of record in the Philippines, Vietnam and Colombia, while providing you with quality outsourced talent at an exceptional rate.

Find out more about Filta here!

"With over 70 years of local and international recruitment expertise, we've consistently demonstrated our ability to find and hire the best talent across all our operational regions."
Nerissa Chaux - Filta
Nerissa Chaux
Co-Founder & Chief Growth Officer
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