>>

>>

Creating an Employer Branding Video

Employer Branding

What is your organisation’s flavour?

It goes without saying that talent is such a vital cog for an organisation to function and making sure you can attract the right people through an accurate employer brand is vital . As with any project brief, the more that a recruiter can understand about the role, the organisation, and how best to ‘sell’ the opportunity to a candidate, the better quality hires they will be able to provide for the hiring manager.

This sell needs to be genuine.

Business owners and hiring managers can often paint a very aspirational view of what its like to work at that company. Often a candidate is sold on this view and as soon as they join, they realise this isn’t the case and this miscommunication is a major driver of employee turnover.

To remove duplication of effort with this briefing process, some of TalentVine’s clients like to record videos or store additional information about the company that can be accessed on your profile by their chosen recruiters so they are already armed with this information before the face-to-face or telephone brief takes place. This makes it easier for them to pass this vital information onto candidates instead of playing ‘broken telephone’ when you’re rushing through a telephone brief.

You can record as many different questions as you would like. Feel free to walk around the office, introduce other team members and get creative!

We suggest recording videos with the following content:

The Company:

  • Beyond the role, what is your team doing that makes joining the company exciting?
  • Tell us about the company: Why does your company do what you do?
  • Explain the type of work that you all do.
  • Describe the clients you work with and the type of culture that the team has created?
  • What do people love about working for the business and what makes them stay?

Living the Employer Brand:

  • What are the organisation’s values?
  • How would you describe the culture?
  • What makes team members proud to work at this company?
  • What is in place to support professional development and career growth?
  • Is risk-taking encouraged, and what happens if people fail?
  • What role do the company’s values play when it comes to hiring and performance reviews?
  • What’s one thing that the organisation would like to change about how things are done internally?
  • What is the employer value proposition? ie what does a candidate have to give to the organisation and what will they get in return?

Getting the Right Fit:

  • While every candidate needs some experience to hit-the-ground-running in a new job, we all know personality and aptitude play a much bigger role in the long-term success of a candidate. If you had to hire someone without any prior experience to join the company, what kind of personality and aptitude would they need to quickly get themselves up-to-speed?
  • What’s the difference between those who do well in your business and those that don’t succeed?

The Position:

  • Why is this position open? (Growth, launching a new product, employee resignation)
  • What are their most likely advancement or promotion opportunities?
  • What are the long term objectives for this role? (try to give three)
  • What are the short term objectives for this role? (try to give three)
  • What will be a day in the life of this role?
  • What are the must have skills for a candidate to be successful?
  • What are the preferred skills for a candidate to be successful?

Employee Value Proposition Drivers

This image courtesy of The Higher Mix www.thehighermix.com

Next Steps

Once a video has been created, please email info@talentvine.com.au and the team will add this video to your profile. Alternatively, at no cost, we will visit your office and assist in filming a video for your TalentVine employer profile. Please contact us to get started.

Don't Lose Candidates Between Offer and Start DateEmployee Perks
TalentVine - Recruitment Martketplace

Enterprise Agency Enquiry

Please tell us about your recruitment agencies requirements and we will get back to you as soon as possible.

TalentVine - Recruitment Martketplace

Tell us the details of the role(s) you’re hiring for and you’ll receive a free consultation on your recruitment options, what to expect when recruiting and what steps you need to take next.

This is a free call with no obligation to use TalentVine afterwards.

TalentVine - Recruitment Martketplace

View Outsourcer Contact Details

Please provide us with your contact details to access this content.

TalentVine - Recruitment Martketplace
TalentVine - Recruitment Martketplace

Share Your Role Details With TalentVine

Fill in the form below and outsourcing firm get back to you shortly to discuss your outsource hiring needs.

TalentVine - Recruitment Martketplace

Request a Callback About This Outsourcing Firm

Fill in the form below and TalentVine will get back to you shortly to discuss your outsource hiring needs.

If you worked with this outsourcing firm, leave them a review on TalentVine and you’ll receive $100 MYER giftcard.

TalentVine - Recruitment Martketplace

Request a Callback

Fill in the form below and we’ll get back to you shortly to discuss your recruitment needs.

Get to know TalentVine's Powerpack without any commitment.

No payment details required. 

Are you a recruiter? Sign-up here instead.

By signing up you agree to TalentVine’s Terms & Conditions

Get to know Innovator Pack without any commitment.

No payment details required. 

Are you a recruiter? Sign-up here instead.

By signing up you agree to TalentVine’s Terms & Conditions

Get to know TalentVine's Powerpack without any commitment.

No payment details required. 

Are you a recruiter? Sign-up here instead.

By signing up you agree to TalentVine’s Terms & Conditions

Create Your Free Employer Account

No payment details required.

Are you a recruiter? Sign-up here instead.

By signing up you agree to TalentVine’s Terms & Conditions
TalentVine - Recruitment Martketplace

Get In Touch

Enter your business contact details and we’ll get in touch or give us a call on: 1300 940 459

TalentVine - Recruitment Martketplace

Post A Role

Let us know the ideal hire that you’re looking to make. You’ll remain anonymous and receive custom quotes from specialist recruiters that are able to help. There is no cost to proceed, and your details will never be shared without your permission.

Already have an account? Login here