The dream situation for any business owner or hiring manager is never having to search for a new employee; top talent just comes to you. Having an engaging company culture that’s communicated through an employer brand can attract top talent, people who believe in your vision and want to be a part of it. This is the key to not only attracting but also retaining an engaged workforce.
An employer brand needs to be honest and in line with the corporate brand. You can’t be telling candidates that you’re an exceptionally innovative business and then giving them a printed folder to use as part of their induction process.